CommBox Edge

KVH Industries Inc. - CommBox Edge Campaign

Campaign Concept

The campaign centers around empowering users—whether vessel owners, IT managers, or crew members—to take control of their connectivity with unmatched precision and reliability. CommBox Edge offers advanced data management capabilities, including setting data limits for crew usage, ensuring fair allocation, and maintaining operational efficiency.

Marketing Collateral

Design Focus

To bring this vision to life, the design of this campaign employs:

• Dynamic Tagline Adaptation: The fill-in-the-blank structure of the slogan ("Give your fleet, crew, or operations the ultimate edge with CommBox Edge") was reflected visually with modular designs, allowing customization for diverse audiences.

• Modern Aesthetic: A sleek, futuristic design with bold highlights of red to evoke innovation and advanced technology.

• Infographics: Simplified, data-driven visuals illustrating features like bandwidth control, multi-terminal compatibility, and seamless integration with LEO and GEO networks.

• Product Focus: Photographed to appear as if it is “floating” in space, creating a sleek, futuristic aesthetic that conveys innovation and sophistication. This approach positions the CommBox Edge as a premium, cutting-edge solution, highlighting its advanced capabilities and modern design.

Infographics

Why This Focus?

The CommBox Edge campaign’s design emphasizes control and efficiency—qualities most valued by the target audience. By focusing on the product's ability to give users the “ultimate edge” in managing their network, the campaign visually and textually aligned with its slogan. The adaptable messaging and modern visuals highlight the product’s versatility and appeal across different user groups, from commercial operators to technical teams.

This campaign demonstrates the power of combining a flexible narrative structure with a sharp, engaging design to create a resonant message that elevates both the product and the brand.